What are the different types of advertising?

There are many types of advertising; each has different attributes, such as price, viewing demographic, and medium. The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Radio advertising is a form of advertising that is broadcast as radio waves through the air from a transmitter to an antenna and then to a receiving device. Airtime is purchased from a station or network exchange for airing the commercials . Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. In-store advertising is any advertisement placed in a retail store. Street advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Outdoor advertising opens the possibility of combining outdoor with indoor advertisement by placing large mobile, structures (tents) in public places on temporary bases. Celebrity branding focuses upon using celebrity power, fame, money, or popularity to gain recognition for their products or promote specific stores. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Sales promotions are another way to advertise. Sales promotions are double purposed because they are used to gather information about what type of customers you draw in and where they are, as well as to jumpstart sales. read less

broadly advertising can be classified into 4 types- Print Advt, TV advt, digital advt and outdoor advt. Print advt- you can see those in newspapers, magazines, journals etc TV advt- airs in TV channels Digital advt- online websites, blogs, screens in malls, outlets etc outdoor advt- hoardings and posters read less

There are quite a few. 1. Print media (paper, magazine etc) 2. Mass media (television, radio etc) 3. Digital media (CD, Interenet etc) In each of these, you have free methods to advertise and also paid ways to advertise. Classified ads could be the most cost effective ad. But most of these paid ads are quite expensive. Most of the companies use them to build brands. regards, Sree Harsha read less