Recommended by 22 StudentsHow to get customers from Google Advertising
Indiranagar, Bangalore
799
About the Course
Google Advertising (Adwords) offers you a very targeted and custom way to reach out to your target audience. Not only this, Google also offers great tools and features to ensure you get maximum returns for your money.
Topics Covered
- Why Advertising on Google- How does it work?
- What is CPC , CPM, CPA
- Where does Google ads appear?
** Display Network
** Search Network
- Concept of Campaigns and Ad groups
- Creating campaigns
- Campaign settings (Budget, Network, Bidding Options, Location)
- Selecting Keywords for advertising
- Creating Ad copy & testing different versions
- Selecting Ad landing page
- How does automatic bidding works?
- Ranking of Ads on Google search
- Creating a image ad (display ad) using Google
- Advertising from Customer perspective
- Tracking & Measuring performance
- Optimizing Campaigns
- Google Adwords & Google Analytics
Who should attend
1. This class is for beginners only. If you have been advertising on Google already, you may want to wait for advanced class on SEM.
2. The class will not focus on SEM as a profession or for getting SEM jobs.
Pre-requisites
1. You should be comfortable with internet and search engines (specially Google).
2. Your target audience should be using internet.
What you need to bring
Notebook & Pen
Key Takeaways
* You'll have enough confidence after the class to be able to start advertising on Google.
Photos
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Ask questions about this course, or share any information:
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I am very mush interested to learn this........... Plz let me know the place, date and time of next class, i want to attend it .
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yeh hi ! am very mush interested to learn this........... Plz let me know the date and time of next class, i want to attend it.
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Please let me know the dates when this class is scheduled. also is this available online?
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Hello, Please let me know your next workshop schedule.
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Hi Varun,
We'll let you know soon about the new dates. Seems like the class may not happen on Sat 6th Oct because of Bandh.
Recommendations & reviews from previous students:
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Antonyvictor
attended How to get customers from Google Advertising
on 18 Aug, 2012
Recommends Santosh Kevlani as a teacher
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Suresh Charles
attended How to get customers from Google Advertising
on 18 Aug, 2012
Recommends Santosh Kevlani as a teacher
"I liked his easy manner, patience with the participants, hands on style and his undoubted grasp of the subject matter"
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Sushant Rout
attended How to get customers from Google Advertising
on 18 Aug, 2012
Recommends Santosh Kevlani as a teacher
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K Prabhakar
attended How to get customers from Google Advertising
on 07 Jul, 2012
Recommends Santosh Kevlani as a teacher
"The speaker was to the point and the information given by him on commercial issues was more useful. I personally feel more time could have been spent on choosing the right phrase practical session"
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Ramesh
attended How to get customers from Google Advertising
on 07 Jul, 2012
Recommends Santosh Kevlani as a teacher
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Mike Prince
attended How to get customers from Google Advertising
on 07 Jul, 2012
Recommends Santosh Kevlani as a teacher
"Santosh's knowledge of the subject was very clear, and the group size made it informal and with the ability to be very interactive, with questions answered well throughout."
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Amit
attended How to get customers from Google Advertising
on 07 Jul, 2012
Recommends Santosh Kevlani as a teacher
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Nausheen Alam
attended How to get customers from Google Advertising
on 07 Jul, 2012
Recommends Santosh Kevlani as a teacher
"The class was compact and very interactive. Santosh is a great teacher."
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Sony George
attended How to get customers from Google Advertising
on 07 Jul, 2012
Recommends Santosh Kevlani as a teacher
"The class was good. I found Santosh to be knowledgeable on the topic. "
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Indira
attended How to get customers from Google Advertising
on 10 Jun, 2012
Recommends Santosh Kevlani as a teacher
"The class was informative. Mr. Santhosh is a good teacher. Anyhow, I wish he was a bit louder. He sounded a little too soft. "
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Mamta Bharaktiya
attended How to get customers from Google Advertising
on 10 Jun, 2012
Recommends Santosh Kevlani as a teacher
"I got the expected knowledge from this class. Santosh's pace and patience helped too."
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Raushan Raj
attended How to get customers from Google Advertising
on 21 Apr, 2012
Recommends Santosh Kevlani as a teacher
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Apu Ravi
attended How to get customers from Google Advertising
on 21 Apr, 2012
Recommends Santosh Kevlani as a teacher
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Chaithali Pisupati
attended How to get customers from Google Advertising
on 21 Apr, 2012
Recommends Santosh Kevlani as a teacher
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Pradeep Kumar R
attended How to get customers from Google Advertising
on 21 Apr, 2012
Recommends Santosh Kevlani as a teacher
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Raj
attended How to get customers from Google Advertising
on 21 Apr, 2012
Recommends Santosh Kevlani as a teacher
"The trainer came out as an expert in the domain of Google Adwords. He was composed and cool. He answered all the questions of the students, until the doubts were cleared."
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Sujeevana Mohan
attended How to get customers from Google Advertising
on 21 Apr, 2012
Recommends Santosh Kevlani as a teacher
"Santosh was very Professional & clear, explain every subject slowly and clearly and gave time for people to ask questions . His teaching and examples gets you on track to making advertising using Google Adword."
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Sridevi Satheesh Prabu
attended How to get customers from Google Advertising
on 17 Mar, 2012
Recommends Santosh Kevlani as a teacher
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Sudha
attended How to get customers from Google Advertising
on 17 Mar, 2012
Recommends Santosh Kevlani as a teacher
"He was excellent. He answered everyone 's questions patiently. Thank you very much for sharing your knowledge. "
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Baba Jan
attended How to get customers from Google Advertising
on 17 Mar, 2012
Recommends Santosh Kevlani as a teacher
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Ashok Panda
attended How to get customers from Google Advertising
on 17 Mar, 2012
Recommends Santosh Kevlani as a teacher
"Yes. The class was useful."
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Ashwani Singh
attended How to get customers from Google Advertising
on 17 Mar, 2012
Recommends Santosh Kevlani as a teacher
"Awesome.."
Schedule & Platform
Not decided yet
Are you interested in this course !! Click the button below to keep updated about it.
Students Interested 419
About the Trainer
MBA (IIT Bombay)
Specialize in Online marketing, Internet based advertising methods and advertising for Local businesses.
Co-founder of ThinkVidya.com.
http://in.linkedin.com/in/santoshkevlani
Lifetime Stats
Batches conducted 5
Total Students 41
