IdentityMARS Adventures was established in 1999 by K.Kameshwar Rao to promote adventure sports such as Vertical Wall Climbing, Rock Climbing, Trekking, Para-Sailing, River Rafting and Outbound Survival Camps. Training in Wall Climbing is imparted at Kanteerava Stadium on the 50'' wall installed by the General Thimmaya National Academy of Adventure Sports and at PLAY X GAMES ARENA Bangalore. Climbing sessions are also conducted at 52ft High Artificial Climbing Wall at Phoenix Market City, Bangalore. Rock climbing is generally done at Ramanagaram, considered to be the "Climbers Paradise", and at Badami. Adventure treks are conducted in the interiors of Karnataka, especially in the Western Ghats. Para-Sailing and River-Rafting are conducted in and around Bangalore.
