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IdentityCertified & Trained digital marketer & Advertiser, Holding certifications from edupristine, Udemy etc, With 2 years of hands on experience, post graduated MBA in advertising.
Why digital marketing is important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
What does it take to do digital marketing right? Here are three keys to digital marketing success:
Manage complex customer relationships across a variety of channels both digital and traditional.
Respond to and initiate dynamic customer interactions.
Extract value from big data to make better decisions faster.
Challenges facing digital marketers
Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces and they interact with those devices in differ.
