Digital Marketing Training course:

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Training details:

Duration: 45 days (Mon to Fri)

Timings: There will be 3 hours class daily. You can choose one slot from these [ 9 AM to 12 PM, 12 PM to 3 PM, 3 PM to 6 PM]

Topics covered:

Digital Marketing Overview:

• Digital Marketing and its Benefits
• How Digital Marketing is changing the market scenario
• Growth of Digital Marketing
• Digital Marketing Process
• Digital Marketing Pizza
• Digital Marketing Goals
• How to Gauge Success of a Digital Campaign?
• Digital marketing Success Case Studies
• Perks of Being Digital Marketer
• How to start your Career in Digital Marketing?
• Scope of Digital Marketing as a Careers Choice
• Common Doubts related to Digital Marketing
• Secret to Become Successful Digital Marketer

How to create awesome Websites?

• The Story of Internet and Web
• Understanding World Wide Web in detail
• Types Of websites
• How to create your first Website?
• Web Designing and Development Overview
• Basics of HTML
• Basics of Web CMS
• Basics of Wordpress Platform
• Practice Sessions

Search Engine Optimization:

• Understanding Search Engines
• Understanding Web Traffic
• Understanding SEO process in detail
• The Science of Link Building
• Understanding the role of Keywords
• How to Create SEO Strategy for any Business?
• Exploring the Dark side of SEO
• Understanding Search Engineâ??s Quality Guidelines
• Concept of Link Juice Flow
• SEO Success Factors â?? A Closer View
• How to Run a Successful SEO Campaign
• Understanding Competitor analysis Process
• How to do Keyword Research
• Website SEO audit Checklist
• How to start a Link Building Campaign
• Link Building Tactics
• Essential SEO Tools and Softwares
• Practice Session

Becoming Google analytics Master:

• Understanding the role of analysis
• How Google Analytics work?
• Major Components of Google Analytics
• Understanding Customer Purchase Funnel
• Macro and Micro Conversions
• Understanding Attribution
• How to Reduce Bounce Rate?
• Understanding Account Structure
• How to collect data from Google analytics Efficiently
• An insight into goals, filters and funnels
• Ecommerce Tracking
• How to implement Campaign tagging
• Creating Transparent Google Analytics Reports
• Practice Session

Creating and Handling Ad Campaigns:

• Understanding the rise of Digital Advertising
• Knowing about different Ad Platforms
• Different Ad Campaign Measurement Metrics
• How to Get Google Adwords Certified
• How does Google Adwords works?
• Understanding Google Network
• What are the different Ad formats?
• Creating Effective Text Ads
• Enhancing Ads with Extensions
• How to choose the Best Campaign Type?
• The Art of Organizing Campaigns
• Reaching Customers with targeting
• How to make your customers find you?
• How to win Prominent Ad placement?
• Improving Landing Page Experience
• Ad Formats and Ad Extensions
• An insight into Ad Auctions
• The Science of Bidding
• Determining a good bidding strategy
• Manual and Automated Bidding
• How to Adjust Bids
• Aligning your budget with your goals
• Using data to improve Campaign Results
• Improving Campaigns with Experiments
• Understanding Search Advertisement in detail
• How to Implement Remarketing?
• Understanding Display Advertisement in detail
• Practice Sessions

Email Marketing:

• Intro to Email Marketing
• Importance in Customer Lifecycle
• Understanding Mailing Lists and List segmentation
• Strategies to grow mailing lists
• Knowing about Email Marketing Restrictions
• How to avoid spamming and hit the Inbox
• Secrets to Improve Click Through Rates
• A/B Testing Process
• Preventing High Bounce Rates
• Preventing High Unsubscribe Rates
• Practice Sessions

Content Marketing:

• Introduction to Content Marketing
• Content Marketing in the Customer Journey
• The Content Process
• Planning Remarkable Content
• How to Choose the Content format?
• How to Choose Content topic?
• Distributing Remarkable Content
• Practice Sessions

Mastering Facebook Ads:

• Understanding Evolution of Facebook
• Objectives for Facebook Advertisement
• Different Facebook Ad formats
• Budget, Scheduling and Bidding
• Introduction to Audience Network
• Effective Ads Creation
• App Install and Engagement Campaigns
• A/B Testing
• Recipe for Success
• Ad Auction Process
• Pricing and Budget Pacing
• Ad Relevance Score
• Ad Policies for Content
• Running a test Ad Campaign

Hacking Lead Generation:

• Introduction to Lead Generation Process
• Components of Lead Generation
• Secrets to create Effective Landing Pages
• Tips for creating Thank You Pages
• A/B Testing Process

Affiliate Marketing:

• Introduction to Affiliate Marketing
• How to Become a Merchant?
• How to become a successful Affiliate Marketer?