0Impact of Globalization on culture-
- Globalisation of culture refers to mixing of the global with the local. Foreign firms use this globalization to deal with local traditions to enhance their marketability.
- Cultural consumption (arts, food, fashion, music, tourism) shapes the growth of the cities to a large extent.
- Corporate culture increases productivity and competitiveness through the creation of a unique organizational culture involving all the members of firm.
- Threat to indigenous craft and literary traditions.
