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Asked by Kunal Last Modified
Answer A direct channel of distribution is one in which thete is no involvement of intermediary or middleman like wholesalers.
The manufacturer or seller directly sells the product to the cusmer or customer.
It is advisable for an entrepreneur to use direct channel of distribution when:
1. The entrepreneur wants to reduce the intermediary cost and save on cost to increase profit.
2. The entrepreneur wants to have direct contact with the customers to understand the market better.
3. If the shelf life of the product is not long then it is directly sold to the customer by the manufacturer.
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