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Balaji T S
Professional with 26 years experience in Well Known Corporates and Top Education Institutes.
Leads and lists are both important concepts in digital marketing, but they refer to different things.
A lead is a potential customer who has expressed interest in your product or service. In digital marketing, a lead is typically someone who has filled out a form, subscribed to a newsletter, or otherwise provided their contact information in exchange for something of value, such as a free ebook or a product demo. A lead is someone who has demonstrated some level of interest in your business and may be more likely to convert into a paying customer.
A list, on the other hand, is a collection of contacts or leads. In digital marketing, a list can refer to an email list, a contact list, or a customer list. A list is typically used for email marketing or other forms of direct marketing, and can be a powerful tool for reaching out to potential and existing customers.
In summary, while both leads and lists are important in digital marketing, they refer to different things. A lead is a potential customer who has expressed interest in your product or service, while a list is a collection of contacts or leads that can be used for marketing purposes.
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Saurav Kumar
Digital Marketing Specialist. 4 Years Experience. Expertise in SEO & Lead Gen. 10+ Clients Served.
1. Finding your target audience- First find where your target audience is. Research which channels your target audience spends the time most.
2. Analyze different platforms - You might find your target audience across different platforms.
3. Content - By consistently providing valuable and actionable content, you can turn your target audience into leads.
4. Prospecting - Make your target audience profile, and outreach your prospects through multiple channels
5. PPC Advertising: Connect with people who are already searching for your product/service on google and other search engines through Ads.
6. SEO - By optimizing for SEO, your target audience can reach you in google by searching for your target keywords. This is a time taking process, but very effective way to get leads and every cheap.
7. Social media advertising: Advertise where the people spend time the most. The social media. Linkedin, Instagram, Facebook are the most popular social media platforms.
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