0Digital Marketing:
It's a kind online marketing course in the market, that will transform you personally as well as professionally making you Expert and confident in Digital Marketing. With our Dynamic Digital Marketing Program reach new heights in your career graph.
- Introduction to Digital Marketing
- Web Analytics
- SEO – (On Page Optimization)
- SEO – (Off Page Optimization)
- PPC Marketing
- PPC and Video Marketing
- Social Media Marketing
- Content Marketing
- Mobile Marketing
- Lead Management and Growth Hacking
- Funnel Creation and Optimization
- Marketing Optimization with Hubspot
- Project Review
Certification
- 5 Google Adwords certificates (Search, Display, Ads, Video, and Mobile)
- One from Inventive Academy on completion of DDMP course
- One from Google Analytics
- One from Google digital sales
Benefits:
Digital Marketing has rapidly grown in the past few years as more and more businesses realise the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.
Search Engine Optimization: SEO is a very useful and important process of digital marketing. This involves optimising your website to provide the best content and user experience. Websites will have to be optimised for different SEO techniques like on page optimisation, off page optimisation, back-linking, content optimisation etc.
Module 1: Introduction to Online Marketing
Introduction
The Internet is a premium source for promoting your business. There has been a rapid rise in the number of internet users since last few years. Thus Internet is the lucrative place to promote the business.
- Role of Marketing in business
- Components of marketing, Omnichannel marketing
- Understanding digital business models
- Introduction to asymmetric business models
- Digital tools for value creation of your product
- Digital Marketing Concepts
- About Search Engine
- Current trends in Digital Marketing
- Tools & Techniques
- Objectives of Digital Marketing
Module 2: Building an Online Business?
What to learn to build a business online?
In the digital age, it is essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.
- Importance of website/Online presence
- Website creation, ranking & designing
- Page rank, Domain, Hosting
- Building a community of fans & customers
- Uses of email marketing to convert visitors to Buyers
- Taking help of Search engines to the target audience
- Increase ROI through upselling and backend sales
- Mobile customer service
Module 3: Search Engine Optimization / Optimizer – SEO?
Things to learn about SEO
SEO can be defined as a marketing technique that helps increase the quantity and quality of the traffic to your site. In this section, we will learn all the techniques of ON page and Off Page SEO.
- About SEO
- On Page Optimisation
- Off Page Optimisation
- Webdesign for On-page SEO
- Site analysis, link building, website audits
- Web analytics & Web marketing tips
- Optimizing SEO content
- Keywords research, density
- Search Engine Submissions, tools, etc
- Avoiding a Google Penalty
- SEO Latest developments
- Advanced SEO Techniques
Module 4: Search Engine Marketing/PPC?
Key features of PPC?
SEM is the process which includes gaining website traffic by purchasing ads on search engines were advertising model in which advertisers pay the search engine when the featured add is clicked.
- Overview of SEM
- Overview of PPC campaigns
- Campaign Management
- The strategy of PPC campaigns
- Types of Ads
- Ad Creation techniques
- Bidding, Bid strategies, Ad extensions
- Building Landing Pages
- Reporting & Analysis
- Google certification
Module 5: Social Media Marketing – SMM?
Key Aspects of SMM?
Social media marketing means the process of gaining traffic or attention through all social media sites like Facebook, Twitter, Instagram, LinkedIn, Youtube and Pinterest.
- Creating brand awareness
- Targeting right audience in social media
- Facebook campaigns, biding, conversions, analysis
- Linkedin, campaigns, biding, conversions, analysis
- Twitter, campaigns, biding conversions, analysis
- Youtube, campaigns, biding, conversions, analysis
Module 6: Online Reputation Management- ORM?
What is ORM?
In this section, we will learn different tactics for improving a company’s online reputation. Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet.
- Introduction to ORM
- Analyzing and dealing with Negative & Positive Mentions
- Social Media Exposure
- Local Listing (optimisation)
- Business Profile Creation & Reviews
- Online brand enrichment
- Online Reputation Monitoring
- Effective Online Listening (Tools – Google Alert, TweetDeck, Hootsuite, etc.)
- ORM Tools & Strategies
Module 7: Email Marketing?
Learn about Email Marketing?
Email marketing is an important tool for digital marketing and is preferred over traditional marketing. Some of its benefits are Reach, Success, Cost Effectiveness, and Measurability & Flexibility explained in this section.
- Introduction, Basics of Email marketing, Emails template creation,
- Call-to-action (CTA)
- Bulk Emailing
- Lead generation
- Email Marketing and Your Business
- Sending the Right Message with Lifecycle Marketing
- Contact Management and Segmentation
- The Components of a High-Performing Email
- Email Design and Functionality
- The Essentials of Email Deliverability
- Developing Relationships with Lead Nurturing
- Measuring Success with Email Analytics
- Email Optimization and Testing
etc.
Note: There are 25 modules in this program which are taught via classroom/online.
