Digital marketing overview

What is Marketing?

What is Digital Marketing? Understanding Marketing Process

Why Digital Marketing Wins Over Traditional Marketing ? Understanding Digital Marketing Process

Inreasing Visibility What is visibility? Types of visibility

Examples of visibility Visitors Engagement

What is engagement? Why it is important? Examples of engagement

Bringing Targeted Trac Inbound

Outbound

Converting Trac into Leads Types of Conversion

Understanding Conversion Process Retention

Why it is Important? Types of Retention

Performance Evaluation Why it is Important?

Tools Needed

2.website planning and creation

Understanding Internet

Difference between Internet & web Understanding websites

Understanding domain names & domain extensions What is web server & web hosting

Different types of web servers Di�erent types of websites

Based on functionality Based on purpose

Planning & Conceptualising a Website Booking a domain name & web hosting Adding domain name to web Server Adding webpages & content

Adding Plugins

Building website using CMS in Class Identifying objective of website Deciding on number of pages required Planning for engagement options Creating blueprint of every webpage Best & Worst Examples

3.email marketing

What is email marketing? How email works?

Challenges faced in sending bulk emails How to over come these challenges?

Types of email marketing- Opt-in & bulk emailing What is opt-in email marketing?

Setting up email marketing account

Best platforms to do opt-in email marketing Setting up lists & web form

Creating a broadcast email What are auto responders? Setting up auto responders How to do bulk emailing?

Best practices to send bulk emails

Tricks to land in inbox instead of spam folder

Top email marketing softwareâ??s & a glimpse of how to use them Improving ROI with A/B testing