1.  You will have in-depth understanding of Search Engine Marketing fundamentals.
2.  You will have had hands-on experience creating, running, reviewing and optimizing Google AdWords & Facebook campaigns for a local business/firm.
3.  You will develop an understanding of the different tools that can be used to create and optimize effective Google AdWords & Facebook campaigns.
4.  You will have gained hands-on experience running different types of reports in Google AdWords & Facebook to gain insights into Campaign performance.

Agenda:

1.   Introduction to SEM â?? Fundamentals & Case Studies
2.   Google AdWords Campaign Creation
3.   Mobile-Specific Campaigns
4.   Reporting & Optimization
5.   Account Audits & Case Studies

Please go through the following article on â??Pay Per Click Advertisingâ??. This is a brief introduction to Search Marketing. Without a doubt, it is one of the most effective internet marketing methods available to you.

• Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
• Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
• Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
• Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
• Advertise Your Products And Services Online Effectively
• Monetize The More Than 6 Billion Daily Searches On Google
• Boost Traffic and Increase Sales to Your Website