Learn Search engine Ranking with Free Lessons & Tips

Do you how to find expired domains with traffic and backlinks where you starts getting traffic from day one of your website launch?

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When starting a website or conducting an SEO audit, there are certain things to be considered. This blog outlines all of these things such as keyword research, link building, technical SEO and more.

Keyword Research

1. Empathise with a buyer: One of the necessary steps to keyword research is understanding what it feels like to be in the shoes of your customer. Their main objective is looking for information that is valuable for solving their problems.
2. Keyword tactic: Target long-tail keywords that your competitors find less competitive and have failed to address and build content around a broad portfolio of keywords rather than a sole term.
3. Brainstorm: Create a keyword research template. Check out Wikipedia for ideas on topics. Use Ubersuggest, Keyword Shitter, and Google Autocomplete. Browsing through Quora is another way to come across untapped topics and keywords.
4. Cut down your keyword list using Google Keyword Planner or Keyword Everywhere Extension. You can use CPC figures as a reference for commercial intent.
5. Choosing Target Keywords: Once your list of keywords and phrases is narrowed down, begin by going through Google’s first page for every keyword. If you come across any established sites that have great quality content, find out the number of links and authority that the competitors have using data from MOZ SEO Toolbar. Focus on those keywords that you can rank for and exclude those that are excessively competitive. The keywords you choose will be the foundation of your content.

Checklist for On-page SEO

1. Start with low-volume keywords: Pick a single keyword per page for a start.
2. Search-engine friendly tags: Make sure every single page of your website has a unique tag that starts with a related keyword. Use modifiers such as ‘2017’, ‘best’, etc. and try keeping your title tags within 55 characters.
3. URL Practices: Short URLs that have your targeted keyword (for example – yourdomain.com/target-keyword). Avoids numbers in URLs. Another important practice is to use hyphens and not underscores in your URLs.
4. Meta Descriptions: It is best to keep your meta descriptions within 160 characters and highlight your USP as compared to your competitor within the description.
5. Optimisation for Google image search: You can create this with Canva. While uploading the image, include the keyword in the filename and add alt-text that is keyword-rich.
6. Lower bounce rates: Make sure your topic is precise by including the relevant keyword within the first hundred words of the article.
7. Heading tags: Your H2 and H3 sub-heading should include your keyword at least once.
8. Outbound links: Make sure you add a minimum of two outbound links to your authority sites in all the content pieces you publish.
9. Internal Links: When a new article is published, add 2 or 3 internal links to older published articles.
10. Content length: Your content should be at least 300 words long and content with competitive keywords 1500 words long.
11. Social sharing buttons: The social sharing buttons on your blogs and articles should be front and centre. You can opt for the DiggDigg WordPress plugin.
12. Double-check: Once you begin using an SEO Audit Tool, cross-check everything.

Checklist for SEO

1. Google Analytics: To measure web traffic, conversions, and revenue, which are key metrics of SEO, installing Google Analytics is a must. For measuring keyword ranking and for building links, you can use Ahrefs. Alternatively, you can also use Semrush, Majestic SEO, and OpensiteExplorer.
2. Yoast SEO Plugin: If you are using WordPress, it is best to download the Yoast SEO Plugin. With this, you can work on a number of the best on-page and technical SEO practices all at one location.
3. Verification of your site: A free tool that lets you check how your website is viewed among search engines through search queries, indexing status, and more, Google Search Console is the answer to have your site verified.
4. Enhance the speed and performance of site: You can use Google PageSpeed Insights to analyse your site. (Score 80+) WordPress Plugins such as WP Smush, W3 Total/ Super Cache, and Better Delete Revision can help speed things for your website.
5. A site has to be user-friendly on every device used. Considering how mobile-friendly sites are favoured by Google’s algorithm, taking the Google Mobile-Friendly Test can work to your advantage.

Link Building

1. Strategy: All backlinks are not equal. Earn quality backlinks (‘do-follow links) from pages that rank high in your field. Create relevant quality content, and that can be linked and promoted to earn this.
2. Analyse Competitor: The most convenient way to link building is analysing the backlinks, traffic, and traffic of your competitors. Take a look at the top 10 results of the search for keywords that you intend to target and check the link for every page with MOZ SEO Toolbar. Emphasize all ‘Inbound links’ from the ‘only external’ sources to find out who has linked to it.
3. Maximise the links for campaigns: Use the above tools to find out authoritative links and extend to the sources to deliver your products and blog posts. You can use Buzzsumo or Mention to search for non-linked existing content. Ask the author of the content you come across to link back you if they can.

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Writing content for the Internet is rather different from the usual and over the norms of vocabulary and grammar, in addition, it requires a sense of the internet advertising world. Possibly the most prolific styles which have come into existence for on-line writing are your Search engine optimization friendly way of writing which not just panders to your readers, but also the internet search engine spiders which occur to crawl these so-called Search engine optimization articles. The PR articles are often dedicated to webpages or syndicated to the high PR posts directories online. Oftentimes, the purpose they serve is a high level for the web site hence deflecting a sensible amount of traffic to your squeeze pages.

It is nothing, but a little part of the internet advertising plan of a business and it is seen it pays dividends too. You have to be careful you could balance the Search engine optimization style with the logical positioning of keywords in the proper manner so that you might find the best results from these activities. You may either seem to develop these articles on your own or choose an external supplier to do the task for you. It is best to choose the expert because that will make certain you don’t overdo the Search engine optimization style and stuff the content with keywords that could result in the web site being banned.

At times people continue to add keywords to the content thinking that such an activity will improve their ranks, but towards the end of the day, it serves as adversity for your on-line advertising campaign. There are so many things which you must consider while you’re developing content for your web site or to be submitted as Search engine optimization articles to the various directories. You’ve to be cautious that your language doesn’t seem to be illogical for the readers. The content should flow in a manner which it appeals to the readers and makes them carry out the action that you would like them to.

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Product pages will usually be the same across all websites i.e. the page speaks about the same product. For example; the iPhone 11 page will have the same content across Amazon, Flipkart, GSMArena and others. Will such similar content result in duplicacy?

This is one of the questions raised in the Google Webmaster session. The Google folks say,

“If there is a product listing on Amazon which is same as the one on your website including the content, then I would ask you, what do you think is the difference. On Amazon, you can buy that. But on your page, even if a user clicks on it, they will have to go back to Amazon. So what other unique information are you providing? We wouldn’t want to rank both pages because the user would be getting the same content on both pages. We would want to provide other unique content. So try and add something more beneficial to users. Obviously you can’t change the product listing on your site. But you can definitely add more; like adding your reviews about the product and ask users to add their reviews and so on. Or if you have that product with you and selling it, then add it’s images, shipping information that is unique to your website. If all the content is same on Amazon page and your website page, we would want to show only one of those pages”

So, as Google folks usually say unique content always wins. Same is the case with this. If the content you provided on the product page offers something different from some of the best players in the domain, your product page has chances that it will rank on Google SERP. Otherwise, it will just lie down somewhere buried, not penalized, just hidden.

Now, how would you get uniqueness in the product pages? Well, there are several elements that can be added. 

One of them is genuine Product Reviews. Give space for your website users to pen down their experience with the product and there you are left with unique content. 

You could add a module displaying other products which usually accompany the product in question. For iPhone11, it would be earphone, case, charger etc.

 

Unique text content written by an enthusiast explaining the features of the product in a rather creative way, by means of a video, drop tests, hacks and tricks, comparison with peer product etc.

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Local Business listing is a method through which online businessmen can locate their business on various places of search engines like Google, Yahoo and MSN etc to match particular search criteria. It can be done only on a special section or category of local listing. Apart from various search engines, the seo experts can also do it on various other directories. It enables the expert to locate business and find its local listing too. It is even done through map. Local Listing method is used to obtain desirable and targeted traffic. There are some major search engine service providers that provide local listing such as Google Local Business, Google Places, MapQuest, Yellowpages.com, and Yelp, among others.

 Google Mapping for Business

SEO Tech Experts enable professionals to get an appropriate local listing for the business which certainly bring lots of business from the particular location as well as other preferable destinations too. The skilled and trained SEO executives do a deep research through which they help clients to get a professional and effective business listing that can boost professionals. The business listing helps the business to have strong online presence in market and make company enough capable to fight in between the right competition. Local listing is important for every businessman who deals into online business.

Benefits of local listing

• Local listing increases wider reach
• It leaves huge impact in dragging targeted traffic and  Google Mapping for Business.
• Makes the business popular among the competitors
• Easy to use and grab fruitful results
• It even increases the value of the business
• Easier to manage the listing whenever requires

Our organization caters this service in business centric cities including Delhi, NCR and Gurgaon. Our talented professionals take the project and do a deep research over its past history, present tasks and future proceedings and likewise provide the essential local listing to the customers. We listen and understand customer’s requirement and accordingly provide the listing service which certainly brings profit in various means. For the same service in Gurgaon, Delhi and NCR, people can contact us. We are pleased to make your move easier and simpler.

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Hello friends, Today we'll discuss about How to submit or add website and blog sitemap to google webmaster tools. before create sitemap you have to learn about following questions. what is sitemap?. How it work? How to Create Sitemap for website? How to create Sitemap for Blogger?

Let us discuss about above questions one by one.

1. What is Sitemap How it work ?

Sitemap is nothing its a structure of your website or blog post which manipulate by different search engine. according to their name we can say "Mapping of multiple post known as sitemap". Sitemap is very important for increase your website or blog SEO power. if you create sitemap of your website or blog it easily crawl by different search engine and improve ranking.

2. How to create sitemap for blogger ?

Step-1

Login to your google webmaster tools account and click on the Blog title for which you want to add sitemap. Now click Sitemaps Button at right top.

Step-2

Step-3

After click on ADD/TEST SITEMAP a small window appear that snap show below.

 

atom.xml?redirect=false&start-index=1&max-results=500

Now click on Submit Sitemap and refresh the Page.

 

Congrats You have Done!

 

Note: But remember above code valid upto 500 post only if you reach post more than 500 post then paste below code

atom.xml?redirect=false&start-index=501&max-results=500

this processes is change for every 500 post you just increase number at index like 1,501,1001 so on.

3. How to create sitemap for Website ?

Now click on Submit Sitemap and refresh the Page.

Congrats You have Done!

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Improved our business using SEO

When you start a business, first of all you need a website to enhance your detail. SEO plays important role for growing any kind of business through website.

SEO helps to your websites for getting more organic traffic which means more readers indirectly more money to you .SEO is the one of the best way to attract visitors and convert them into customer. By content optimization you can health your website because search engine likes fresh and rich contents. If you wrote unique content with unique keywords within a optimized templates than article definitely rank higher as compare to others.You can also use keywords in heading text, image title and body text.

For websites, keywords meta tag plays important role. You can also add phrases in your article for looks attracting.

Insert your business related images and also name them with keywords. By putting a alt tag you can optimize your image this helps to search engine for reading your image.Try to upload a video as per your website need . Make video understandable for search engine by including specific keywords. You can get a more traffic by social media elements because it is a part of SEO. It is the platform who brings you more traffic to your news website.

Digital marketing India

Specific sitemap is also important, xml sitemap used to tell search engine about your url. There are some specific sitemaps for news related websites. Linking is very important and effective according to high ranking for your websites.

And at last publish informative,unique and good article and involves the above tips in your news website and avoid black hat techniques, keyword stuffing, link spamming, etc. Always upload fresh content in your website to get high ranking in search engine.

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Now there are a lot of e-books online sharing a lot about Search engine optimization, like how to do it. What are the benefits of SEO or tips and tricks, so I was thinking is there any thing new that can be shared,  then I thought of why not to share what I think about it.

Now what is Search engine optimization?

From what I read with in these years, it is described as a very complex function through which one can have traffic or a better ROI if done properly, now I strongly agree with the last two things that it provides good organic traffic and better ROI, but I dint agree with the 1^st one that it’s a complex process. It’s a very simple process if you are considering the white hat SEO. Which search engines prefers the most, with all algorithms followed.

NOW I keep on saying that it’s a process, now what is this process any ways?

The process is all about making and presenting a site describing your business in a way that its user friendly as well as search engine friendly. So that it can be searched by the user properly and indexed by the search engines in a proper manner.

Now there is a number, I don’t know exactly how many because I don’t have any stats, that thinks that SEO is a process that starts after a site is being created but I must tell you my dear readers that it’s a process that starts with your thought of starting for a new business and thinking of putting it on the web so that a very big segment can be targeted.

  Now moving on to the process for search engine optimization, then it consider two phase, these are –

Ø  On page optimization.

Ø  OFF page optimization.

On page optimization for a page starts from the beginning of the idea that we want to have our business online.

On page consist of a lot of things like -

• Domain optimization.
• Link optimization.
• Link structure optimization.
• Content optimization.
• Keyword optimization.
• Image optimization.
• Code optimization.
• Meta tags optimization.
• Site map optimization.
• Robot optimization.
• Alt tag optimization.
• Anchor text optimization.
• H1 tag optimization.

and a few more.

 

Now talking about the OFF page optimization, then it starts with the end of on page optimization phase.

Now what are the things that can be considered as OFF page optimization or OFF page optimization activities?

Off page optimization is simply having back links for the page you hold; now the question that comes in our mind is that, what could be the places where I can have back links or generate back links? The answers are –

 

• Article submission
• Social bookmarking
• Blog submission
• Forum engagements
• Classifieds
• Profile linking
  
  

And many more, now all these thing should be done in a manner, so that you should not be considered as a spammer because, if it dose happens then say good bye to your dream for online business.

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I'm planning to start a blog and seeking a Digital Marketing Mentor to guide me to market this blog digitally. This blog will be the live project on which I'll implement the learnings and I'm glancing for a complete Digital Marketing training for this. Can anyone suggest someone? read less

Great Initiative, First of all you should be clear on what kind of blog you are going to start either its travel, education, food etc. Once you are clear about the blog, you have to plan for a website which fits for your requirements. Next learn the basic optimization stuffs to be done on the website and off the website & go ahead with implementing the same. Next, start blogging and track the performance to find the right audience. Again plan, test, measure, optimize and that goes on. Now register with affiliates which suits for website and start earning . Happy Earning. read less

Every one I am Satyanarayana Raju. Today, I want to share some learning tip with you. Do we need to use many keywords in single content? In my opinion, it will not at all useful for us right now why so.

Google is updating their algorithm every time and they are concentrating on content and if we place more keywords it might look as spammy and might not work

What to do?

Here is the way initially findout keyword to target and get the similar words related to your keyword and mix up your content with those similar words and also make the content not spammy then bhoom your website will be ranked for the similar keywords related to our primary keywords. if you want any references go Google and enter hair loss treatment in Hyderabad and Hair regrowth treatment in Hyderabad you initially gets ranked at page 1 for www.eternessehyd.com this is for reference purpose only.

Get connected with me to get more updates regarding algorithm and digital marketing activities.

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