Learn exactly how to rank on Google’s local map pack and stand out among your competitors.

Who is this Course For?

If you or your client is running a local-based business, you know the importance of showing up on Google’s local map pack. This course will provide you with key strategies to focus on so you can see an impact on your ranking potential.

What You'll Learn

Familiarize yourself with the crucial factors that influence local rankings to ensure your business appears prominently in Google's local map pack. Discover optimization methods that enhance both search visibility and conversion rates, along with effective strategies for building local links and citations.

Amninder Singh, an expert in web strategy, is dedicated to assisting small business owner clients in optimizing their websites and leveraging digital marketing for optimal client generation.

Course Outline:

1. Understanding Local Ranking Factors

Explore the critical elements influencing local search rankings, prioritized from most to least significant. Additionally, learn about outdated practices to avoid investing time in.

2. Unconventional (Yet Proven) Strategies for Improved Local Search Ranking

Discover two tactics often overlooked by local business owners that can significantly impact your position in the map.

3. Simplifying Local SEO Keyword Research

Learn how to utilize Semrush for finding the right keywords and selecting the most effective business categories for GBP.

4. Optimizing Your Google Business Profile for Maximum Impact

Gain insights into creating and optimizing the ideal Google Business Profile for both search visibility and conversions.

5. Leveraging Reviews for Enhanced Rankings & Conversions

Amninder shares his top tips for acquiring more reviews and how to respond to them, ultimately increasing your ability to convert browsers into customers.

6. Local SEO Website Optimization Techniques

Discover the optimal site structure for local pages, the strategic placement of keywords, and methods to enhance behavioral signals that signal your website's value to Google.

7. Building Local SEO Links & Citations

Learn how to construct citations and generate links to your website using Semrush's link building tool.