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What activities are involved in search engine marketing?

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4½ years of expertise in class-7-10 and full stack development tutoring

Conduct keyword research and select a set of keywords related to their website or product. Select a geographic location for the ad to be displayed within. Create a text-based ad to display in the search results. Bid on a price they are willing to pay for each click on their ad.
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Sir, now a day I am working as web developer and I want to see my future in SEM, so what are the responsibilities in SEM and what are the skills required for that?
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