Digital Marketing Course Summary/Course Flow:

 Basic Website Development Process and terms.

 SEO
o Google Keyword Planner
o On-Page
o Off-Page
o Google Analytics
o Google Search Console
o Competitor SEO Analysis ( Using premium Tools, Ahrefs, SEM R, Etc) o Website Audit

 SEM ( Search Engine Marketing )
o Search Ads Creation and Process
o Display Ads Creation and Process
o Videos Ads Creation and Process
o Shopping Ads Creation and Process o Remarketing Creation and Process o Overall Setup Creation and Process

 SMO ( Social Media Optimization)
o Create Facebook official Page-> Organic Promotion o Create Linked in Official Page-> Organic Promotion o Create Twitter official account-> Organic Promotion o Create Instagram Account-> Organic Promotion
o Create YouTube Channel-> Organic Promotion

 SMM ( Social Media Marketing )

o Create Facebook official Page-> Paid Promotion->Remarketing Promotion o Create Linked in Official Page-> Paid Promotion
o Create Twitter official account-> Paid Promotion
o Create Instagram Account-> Paid Promotion

o Create YouTube Channel-> Paid Promotion  Email Marketing:-

o Creating Email Campaign and Promotion

•   Resume Preparation Support

•   Real time Project Case history

•   Google Certification (optional)

•   Real time project implementation Support ( For your All query- with in 24 hours to 48

  hours). ************************************************************************* *************************************************************************

( Search Engine Optimization )

Syllabus: SEO & SEM &SMO&SMM&E- Mail Marketing- Details Plan

Topics Covered: SEO Training Module

o Introduction to Search Engine Optimization (SEO). Internet marketing

o Web Promotion
o How to create Website Home page
o What is Search Engine Optimization?
o How to Use Search Engine Optimization Generate Traffic to your page o Introduction to Social media marketing Need of Search Engine

Optimization
o Site Design & Development – SEO Factors

On-Page Optimization

o Titles
o Heading Tags in Contents Link Title Tag o Description Meta Tags Keywords
o Content of webpage

Keyword Analysis o Keyword Proximity

Keyword Density
o Internal Link Building Internal Link Structure Image Alt Tags
o HeaderKeyword Optimization Footer Keyword Optimization Logo Optimization o Robots file Anchor Text
o Page URL renaming/re-writing

Webmaster tools
o Web Page Size
o Web Page Weight / Rank

Off-Page Optimization

o Submission to search engines Directory Submission

o InBound Links
o Blog and Article writing
o Forums and social media optimization Video Optimization o News and Press Relaease Article 

Submissions
o Directory Links Search Engines
o Social Bookmarking Social Networking
o Press Release Classifieds
o Viral Marketing

o Create Webpages Email marketing
o Free Backlink Creation Blog Creation

o Submit Blog
o Attractive Designs and Patterns

o Content Writing and Copyrighting Call to Action
o Copyscape and Duplicate Content Issues SITE MAPS o XML Sitemap
o Regional + Local + International

Google AdWords

o PPCAdvertising(GoogleAdWords) o IntroductiontoPaidMarketing
o GoogleAccountsetup
o InterfaceTourandBillingSettings o AccountStructure

o Campaignssettings
o AdGroupsetup
o KeywordMatchTypeResearchTools

o Understanding Ad Auction
o What is Quality Score
o Factors to improve Quality Score o Types of CPC’s
o Bidding strategies
o Ad Formats
o Ad Guidelines
o Ad Extensions

Display Advertising

o What is Display Advertising
o How Display Ads Works
o Benefits of Display Advertising
o Creating a Display Campaign
o Bidding Strategies
o Targeting Option in Display Network o Keyword Based
o Interest and Remarketing
o Topics
o Placements Targeting
o Demographics
o Ad Formats and Sizes
o Examples of Good and Bad Ads

o Display Ad Builder
o Display Planner Tool
o Display campaign reporting
o Conversion Tracking 4.3 Remarketing in AdWords o Benefits of Remarketing Strategy
o Building Remarketing List & Custom Targets

o Creating Remarketing Campaign

Google AdWords Certification

o Introduction to Certifications o Types of Certifications

Google Webmaster Tools

o Introduction to Google Webmaster Tools o Adding your website
o Search queries
o Links to your website

o Keywords
o Internal links o Crawl error

Google Analytics Introduction

o What is Analytics?
o Importance of Analytics for Business
o Popular Analytics Software’s
o Key Performance Metrics [KPI] in Analytics ○ Visits and Users ○ Time on Page / Site o Bounce Rate ○ Exit Rate ○ Conversion Rate Engagement
o Introduction to Google Analytics
o Installing Analytics code in site
o Analytics account structure
o Real Time Reports
o Settings in Analytics

o Traffic source overview o SEO Traffic
o AdWords Traffic

Traffic Reports

o Social Traffic o Campaigns

o Behavior Overview o Site Content
o Site Speed Analysis o In page Analytics

o Experiments A/B Testing

Behavior Reports

o Introduction to SMM
o What is Social Media?
o SMM Vs. SMO
o Benefits of using SMM
o Social Media Statistics
o Why use Social Media Marketing o Social Media Strategy

o Impact of Social Media on SEO

Facebook Marketing

o Facebook account setup
o Personal account properties
o Facebook marketing strategy
o Competition analysis
o Facebook business page setup
o Types of Business pages
o Cover photo designing
o Increase the Likes to page ,Page management options o Types of Posts and Statistics
o Dimensions in Posts
o Creating a post strategy
o Examples of Creative Posts
o User engagement metrics
o Facebook Insights
o Facebook Groups

o What is Facebook Advertising

Social Media Marketing

Facebook Advertising

o Types of Promotions
o Audience Targeting
o Advanced Audience Targeting o Bidding Strategies
o Ad Formats
o Ad Dimensions and Rules
o Remarketing Strategy
o Conversion Tracking

o What is Email Marketing?

Email Marketing

o Importance of Email Marketing
o Popular Email Marketing Software’s o Introduction to Mail Chimp
o Account setup and settings
o Emailmarketingstrategy
o Creating a Subscriber List
o Import subscribers in list
o Types of Email marketing campaign