Digital marketing is the need of the hour, and there are different areas in which this marketing is required. If you want to succeed in the market for competition today, you should definitely try to emphasize on digital marketing. However, this is not such an easy thing to grasp. We offer only a short term course on digital marketing across various parts in India, and therefore, irrespective of the place where you reside, you can expect to get knowledge and develop expertise in this field. By applying the right strategies of digital marketing into your business, you will definitely be able to acquire success in your business. In addition to that, it can also offer a great boost to your career, because you will be able to apply your skills in various different ways. Therefore, it is wise on your part not to delay in joining this very course.

Topics Covered

Digital Marketing Contents :- Digital Marketing • Introduction of Digital Marketing • Digital Marketing Concepts • Search Engines Basics • How Search Engine Works • Websites vs Portals • Page rank • Website Architecture • Website Designing Basics • Domain, Hosting • SWOT analysis of website • Target Segmentation • Search Engine Optimization • Onpage SEO & Offpage SEO • Meta Tags • Creating Sitemaps • Creating Robots file • Optimize SEO Content • Canonical Implementation • Keyword Research • Keyword Density • Google Webmaster Tools • Search Engine Submission • Online PR • Link Building • Case Study of White Hat SEO • Case Study of Black Hat SEO • Case Study of Grey Hat SEO • Google Sandbox Effect • Image Optimization • Introduction of PPC (Pay Per Click) • How PPC Works • PPC Campaign Design • Keywords Research • Traffic Estimator Tool • Ad Groups Setup • Budget, Billing, Reporting Techniques • Google Analytics Setup • Analytics Tracking Code Setup • Role of Analytics in PPC • Conversion Tracking • Introduction of affiliate marketing • The role of merchant & affiliate • Creating the affiliate network • Promoting the affiliate program • Collecting emails • Email marketing • Keyword optimization • Analysis performance • Introduction of Social Media Marketing • SMO with Search Engine Optimization • Facebook Fan Page Creation • Facebook Ads Segmentation • Design fan page • Create tabs • Twitter Account creation • Twitter Design • How to tweet? • Youtube Channel create • Channel Design • Video creation with slides • Slide Video Creation & Optimization • Google + • Blog Setup • Blog Design • Blogging Article Methods • Blog Marketing • Google Adsense setup & integration • Goggle Adsense Guidelines • Google Analytics • Local Search Optimization • Latest Search Engine Algorithms • Reputation Management • Pay Per Click • Website Designing • Website Development

Who should attend

Any graduate

Pre-requisites

Nothing

What you need to bring

Nothing"

Key Takeaways

Course materials Books Cds Google certification