SEO Course Content : Syllabus 

DIGITAL MARKETING INTRODUCTION

• What is marketing?
• What is Digital Marketing?
• Understanding Marketing Process
• Understanding Digital Marketing Process
• Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility
• Visitors Engagement, What is engagement?, Why it is important Examples of engagement
• Bringing Targeted Traffic
• Inbound and outbound marketing
• Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
• Tools Needed

DIGITAL MARKETING VS. TRADITIONAL MARKETING

• What's the difference between digital marketing and traditional
• marketing, and why does it matter?
• Benefits of Traditional Marketing
• The Downside to Traditional Marketing
• Benefits of Digital Marketing
• Why Digital Marketing Wins Over traditional Marketing ?
• Tools of Digital Marketing
• How We Use Both Digital & Traditional Marketing

Understand Search Engines & Google

• What is SEO?
• Introduction to SERP
• What are search engines?
• How search engines work
• Major functions of a search engine
• What are keywords?
• Different types of keywords
• Google keyword planner tool
• Keywords research process
• Understanding keywords mix
• Long Tail Keywords
• Google Search Tips & Hacks

SEARCH ENGINE ALGORITHMS

• What is Search Engine's Algorithms?
• How Algorithms Works?
• Why a Search Engine needs to update its Algorithm?
• Search Engine Penalties and Recoveries.
• Why a Search Engine penalizes a Website?
• How to optimize your site for Google
• Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda,
• Penguin and EMD Update?
• How to recover your site from Panda, Penguin
• and EMDHow to optimize your site for Google
• Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda,
• Penguin and EMD Update?
• How to recover your site from Panda, Penguin and EMD

On-Page SEO

• Keyword Research with Google Keyword
• Planner.
• What is the difference between
• keywords stuffing & KW placement
• How to Select a Domain Name?
• Page Naming {URL Structuring} and
• Folder Naming
• Image Naming, Image Title and ALT Tags
• Creation
• What are Meta Tags, Description.
• Robots, Keywords, Author
• Redirection Tags
• Headings Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing {Insert
• keywords in content}
• Anchor Text, Link Title
• Internal linking
• Robots.text file use and creation
• HTML Sitemap creation
• XML Site Map Creation
• Site Tracking Tools (Google Webmaster
• Tool, Google Analytics Tool)
• Why is Alexa?
• Alexa Integration

Off-Page SEO

• What is OFF-Page Optimization?
• What are Backlinks?
• Why Backlinks are Important?
• How to Get Backlinks?
• Difference Between Do-Follow and
• No-Follow Backlinks
• What is Google Page Rank?
• How to Increase Page Rank?
• Search Engine Submissions
• Directory Submissions
• Article Writing and submissions
• Press Release writing and submissions
• Blog Posting and comment writing
• Classifieds posting
• Forum Posting
• Business Listing
• Social Bookmarking
• Social Networking
• RSS Feeds
• Do’s and Dont’s of link building
• Easy link acquisition techniques
• Domain Authority & How to Increase