Learn Sales Training with Free Lessons & Tips

We understand that every progressive organisation like yours wants their sales team to succeed in sales. To excel in selling, the approach towards it should be very SMArt.

With the availability of information through online, and in their way, customers are entirely aware of your product/service even before you present them. So they are completely updated, interacting with salespeople smartly.

Is your Sales team, also updated, and smart enough to face your customer.

Yes, it is SMArt Selling.

So what is S M Art in selling.

S represents Science. There’s Science in selling. There are principles in selling, which are tested and proved. We need to follow the process, in the same order to ensure better results consistently.

M represents Magic. There are unexpected, surprising things in selling, which is Magic. After they made 15-20 presentations to different prospects and maybe after a month, they suddenly get a call from the prospect to whom they have made a presentation earlier, which is a surprise, a Magic. Most of the professional salespeople experienced this Magic frequently. If they put efforts consistently, they can get an opportunity to experience this Magic in Sales.

Art in SMArt indicates, there’s also an Art form in selling. They need to present your product/service to the prospect in the form of a story. Everyone likes stories, and remembering well even after they leave their place helps them recollect to decide on buying from the salesperson. Storytelling is an Art form.

So let your team follow Science in Selling, 

Experience Magic by consistent efforts, 

and use Storytelling (an Art form) to present your product/service to your prospects to get Wonderful Results. 

Your sales team is a SMArt Team.

If you want your sales team to be SMArt, prepare them with Suitable Learning systems, to enable them to help their prospects better.

Sales Coaching:

Developing a strong sales team requires a motivated sales staff, solid sales training, experience and support systems to keep the team on track. While sales talent develops from implementing all of these processes, most sales training efforts fail to reach their objectives because of the absence of sales coaching.

The sales coach guides his or her team through the development of goals in conjunction with input from management. With goals in hand, the sales coach also helps the team develop the actions that will help them reach these benchmarks. Sales coaching requires taking the time to focus on the very specific steps each member of a sales team needs to take to achieve success. This allows the sales coach to establish a close relationship with each sales team member and address individual issues that a team member may have.

• We hear words like 'please', ' thank you' very frequently. These are the words to show politeness and respect  in oral and written communication.  Courtesy helps to build goodwill and strenghten relations.

• Courtesy means being polite, kind, respectul towards others.

• Courtesy is one of the most important part of Effective communication.

• A simple and polite Good morning/ hello, appreciations, show respect towrads peers, and subordinates. Remember the tone of voice display your hidden emotions if your just pretending and using these words mechanically or rather saying it out of respect.

• It is same as give respect annd get respect.

• In business communication it is important  to be courteous, direct and business oriented.

• One simple act of coutesy is to make sure to  spell and pronounce names correctly. Names are important aspect to people's identity, getting it right also show respect and courtesy towards them.

• Paying attention to speaker and tactfully reply even if you disagree to them is also an important aspect of being courteous.

• Concrete communication implies being particular and clear rather than fuzzy and general.It makes the use of words that are clear with less chances of misinterpretation.

• Communicating concretely means being specific,definite and vivid rather than vague or general.

• Ex: This year we sold more AC than last year.

• Last year we sold 1200 AC and this year we sold 1500 AC.

• While following concreteness certain points should be kept in mind:

1. Use specific facts and figures.

2. Put actions to your verbs.

3. Always write on a very solid ground. It should definitely create a good image as well.

• Conreteness is equally important in verbal and written communication.

• The addition of vivid words helps to create an environment/senario that the speaker or writer can imagine rather than vague words that may bounce from the listener's mind.

Completeness in a message means that the message contains all the relevant information that a reader or a listener need for doing a desired reaction you expect or need.

A complete message should include a “call to action”.

All relevant information required.

Try to include 5Ws if demanded. 5W: who, what, when, where, why.

Answer all the questions.

Provide extra information if desired. No crucial information should be missing.

• In order to communicate effectively, it is must to understand the target group and focus the message in line with the audience or target.

• Consideration means preparing every message keeping the receiver/audience in mind.

• Consideration implies “stepping into others shoes.”

• Consider the need and requirements of the audience in order to achieve effective communication.

• Focus on You instead of I & We.

• Handle matter from his/her point of view.

• Show optimism. Empathize on “what is possible” rather than “ what is impossible”
  Use positive words – help, thanks, committed, healthy.

• How many times do we hear this, " Oh, I thought you meant....?"

• The second most important C in effective Communication is Clarity. The sender should be clear both in thoughts and expressions before conveying the message to the receivers.

• When communicating with someone, be clear about your goal or message.

• The purpose should be clear.                                                                                                             

• Make sure that its easy for the reader and listener to understand the meaning.

• No guessing game/ reading between the lines/ assumptions  for the audience to understand on their own.

• The logic and sequence of the thougths also should be kept in mind.

• As a receiver in communication process: the receivers also has the responsibility to ask for clarifications tactfully to effectively implement the process.

There are 7 C's in communication which can applied to make the communication effective. These can be used in written or oral communication. Each is described one by one:

1. Concise: Conciseness is using least words to express or convey your message:

• Brief, to the point.
• It is not the quantity but the effectiveness of the words that can transform the lives.
• Avoid unneccessary repititions.
• Avoid wordy expressions like for example, at this time, now, due to the fact,  Because.
• Present all necessary information in fewest words possible.

Writing, reading, listening—these skills can all be practised alone. Easy. Well, you can already write beautiful sentences. You memorised hundreds of vocabulary words. But when you open your mouth to speak, nothing comes out! All the books, websites and applications in the world can’t help you learn how to speak English fluently.

To improve your spoken English, the best thing to do is to talk with a native speaker but if don't get any speaking partner then you can use the following ways to improve your speaking power:

1. The solution is to think in English:

You can do this anywhere, anytime. Try to use English when you’re thinking about your day, or when you’re trying to decide what food to order. Even try to use an English to English dictionary to look up words. That way you never have to use your native language and translate words. You’ll notice that when you think in English, it’s easier for you to speak in English.

2. Talk to yourself:

Whenever you’re at home (or alone somewhere else) you can practice your English with your favourite person: yourself. If you’re already thinking in English, try speaking your thoughts out loud. Read out loud, too. Practice is practice, and even if you don’t have anyone to correct your mistakes, just the act of speaking out loud will help you become more comfortable speaking English.

3. Use a mirror:

Whenever you can, take a few minutes out of your day to stand in front of the mirror and speak. Choose a topic, set a timer for 2 or 3 minutes and just talk. The point of this exercise is to watch your mouth, face and body language as you speak. It also makes you feel like you’re talking to someone, so you can pretend you’re having a discussion with a study buddy. Talk for the full 2 or 3 minutes. Don’t stop! If you get stuck on a word you don’t know, try expressing your idea in a different way. You can always look up how to say that word after the 2-3 minutes end. This will definitely help you find out what kinds of words or sentences you have trouble with.

4. Focus on fluency, not grammar:

When you speak in English, how often do you stop? The more you stop, the less confident you sound and the less comfortable you become. Try the mirror exercise above, but challenge yourself to speak without stopping or stammering (taking pauses between your words) the entire time. This might mean that your sentences won’t be grammatically perfect, and that’s okay! If you focus on speaking fluently instead of correctly, you’ll still be understood and you’ll sound better. You can fill in the correct grammar and word rules as you learn them better.

5. Listen and repeat:

Do you watch TV shows or YouTube videos in English? Use them to improve your fluency. Choose a short part of a show and repeat it line by line. Try to match the tone, speed and even the accent (if you can). It doesn’t matter if you miss a few words, the important thing is to keep talking. Try to sound just like the native speakers on the show.

Keep practising you will surely get the better results.