CertifiedComplete LinkedIn Marketing Strategy Course Led by Mr. Amninder Singh is broadly divided into two parts.
1. Using LinkedIn for Brand Awareness i.e. Demand Generation.
2. Using LinkedIn for Lead Generation.
In Brand Awareness part, you will learn how to drive brand awareness with a strong brand campaign strategy.
Here, you will learn how to create a strong brand awareness strategy using LinkedIn. reach your audience through efficient targeting tools, building impactful creative, and use different measurement tools for long lasting growth.
Below are the chapters.
1. Brand Awareness Brief Introduction.
2. You should Target A Broad Audience
3. You need to Plan the Customer Journey.
4. Your Team must create Content That Resonates.
5. Review the Results You've Got to Optimize ROI
In Lead generation part, you will learn how to use Linkedin to drive leads and conversions. Basically, using LinkedIn for your lower-funnel goals.
Below are the chapters in this part.
1. Basic Setup for Lead Generation Campaigns.
2. Simple Question : How to Reach Relevant Audiences
3. Another Question : How to Understand the Value of Your Leads.
4. Lead Generation Forms and Conversion Tracking.
5. Measurement, Reporting and Optimization.
6. LinkedIn Official Marketing Partners
Course Review for the above 2 Parts.
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