CertifiedI am digital markeitng trainer. You can learn basic to advance digital marketing course. I am sharing syllaubs of digital marketing.
Week 1-2: Introduction to Digital Marketing
- Understanding the digital marketing landscape
- Evolution and importance of digital marketing
- Key digital marketing terminology
- Customer journey in the digital age
Week 3-4: Website and Content Strategy
- Website essentials and best practices
- User experience (UX) and user interface (UI) principles
- Content planning, creation, and distribution
- Introduction to blogging and content management systems (CMS)
Week 5-6: Search Engine Optimization (SEO)
- Fundamentals of SEO and its significance
- On-page and off-page SEO techniques
- Keyword research and optimization
- Technical SEO considerations
Week 7-8: Social Media Marketing
- Platforms overview: Facebook, Instagram, Twitter, LinkedIn, etc.
- Creating effective social media profiles
- Content strategy for social media
- Social media advertising and targeting
Week 9-10: Pay-Per-Click (PPC) Advertising
- Introduction to PPC advertising
- Google Ads and Bing Ads platforms
- Keyword research and ad copywriting
- Campaign structuring and targeting options
Week 11-12: Email Marketing and Analytics
- Building an email list and subscriber segmentation
- Creating compelling email content and templates
- Email marketing tools and platforms
- Introduction to digital marketing analytics and tracking
Assessment:
- Quizzes and assignments for each module
- Group projects: Developing a digital marketing campaign
- Final exam covering all course topics
Recommended Resources:
- "Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry
- "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
- Moz (moz.com) for SEO resources and guides
- HubSpot Academy (academy.hubspot.com) for various digital marketing courses
- Google Ads Certification (skillshop.withgoogle.com) for PPC advertising skills
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