Course Title: Google Ads Fundamentals Duration: 10 Days Total Duration: 10 Hours

Course Overview:

Welcome to the Google Ads Fundamentals course! In just 10 days, we'll dive into the world of online advertising using Google Ads. Whether you're a small business owner or someone interested in digital marketing, this course will teach you the basics of creating effective Google Ads campaigns to reach your audience and grow your business.

Course Objectives:

1. Introduction to Online Advertising:

   • Understand what online advertising is and how it can help businesses.

2. Getting Started with Google Ads:

   • Learn how to set up a Google Ads account and navigate the platform.

3. Creating Your First Ad Campaign:

   • Discover how to create and structure a Google Ads campaign.

4. Understanding Keywords and Targeting:

   • Learn how to choose the right keywords and target the right audience for your ads.

5. Writing Effective Ad Copy:

   • Master the art of creating compelling ad copy that grabs attention and encourages clicks.

6. Budgeting and Bidding Strategies:

   • Understand how to set a budget and choose the right bidding strategy for your campaigns.

7. Monitoring Performance and Optimization:

   • Learn how to analyze your campaign's performance and optimize it for better results.

8. Ad Extensions and Enhancements:

   • Explore ways to enhance your ads with extensions for more engagement and visibility.

Course Structure:

Module 1: Introduction to Google Ads

• Day 1: What is Google Ads and Why It's Important

Module 2: Setting Up Your Google Ads Account

• Day 2-3: Creating Your Account and Navigating the Dashboard

Module 3: Building Your First Ad Campaign

• Day 4-5: Campaign Structure and Ad Creation

Module 4: Optimizing Your Campaigns

• Day 6-7: Monitoring Performance and Making Improvements

Module 5: Advanced Features and Strategies

• Day 8-9: Ad Extensions, Bidding Strategies, and Budgeting

Module 6: Final Review and Certification

• Day 10: Review, Q&A, and Certification Process

Course Inclusions:

• Course Notes and Materials: Detailed course notes and learning materials for each module will be provided.

• Hands-on Exercises: Engage in practical exercises to apply what you've learned.

• Certificate of Completion: Upon successful completion of the course, you will receive a certificate recognizing your accomplishment in Google Ads Fundamentals.

Join us in this 10-day journey to become proficient in Google Ads and unlock the potential to boost your online presence and achieve your advertising goals!