This Course will cover following points :

Module 1: Amazon Selling Basics

1) Introduction to Amazon Selling:
 Understanding the potential ofselling on Amazon
 Benefits and advantages of becoming an Amazon seller

2) Navigating Seller Central:
 Overview of Seller Central dashboard and tools
 Key features and functions for managing yourseller account

3) Product Eligibility and Fees:
 Learn what you can sell on Amazon
 Understanding referral fees and other Amazon charges

4) Setting Up Your Seller Account:
 Step-by-step guide to creating a seller account
 How to register and set up your business information

5) Creating Product Listings:
 Best practices for creating compelling productlistings
 Tips for optimizing titles, bullet points, and product descriptions

6) Managing Orders and Inventory:
 Order processing and fulfillment procedures
 Inventory management and replenishmentstrategies

7) Understanding Payments:
 How Amazon paymentsystem works forsellers
 Payment disbursement and managing financials

8) Customer Reviews Management:
 Strategies for managing and responding to customer reviews
 Leveraging positive reviews to boostsales

9) Fulfillment Options:
 Exploring Fulfillment by Amazon (FBA) vs. self-shipping
 Pros and cons of each fulfillment method

Module 2: Advanced Selling Strategies

1) Pricing Optimization:
 Techniques to win the Buy Box with competitive pricing
 Using automated pricing tools effectively

2) Lightning Deals and Promotions:
 Understanding Lightning Deals and how to participate
 Other promotional opportunities to boost sales

3) Search Relevance and Keywords:
 Enhancing product visibility through strategic keyword placement
 Best practices for improving search relevance

4) Sponsored Product Campaigns:
 Running effective Sponsored Product campaigns for increased impressions
 Budget management and keyword targeting

5) Business Reports and Analytics:
 Utilizing business reports to gain insights and make data-driven decisions
 Analyzing key metrics to design a successful business strategy

6) Strategies to Increase Positive Reviews:
 Techniques for encouraging satisfied customers to leave positive reviews
 Guidelines for requesting reviews in compliance with Amazon's policies
 Dealing with negative reviews and resolving customer issues effectively

7) Competitor Analysis:
 Analyzing competitors' product listings, pricing, and strategies
 Identifying gaps and opportunities in the market
 Strategies for differentiating your products and staying competitive

8) Customer Purchase Behavior Analysis:
 Understanding customer shopping patterns on Amazon
 Utilizing Amazon's customer data to make informed decisions
 Tailoring your product offerings and marketing to match customer preferences

9) Inventory Performance Analysis:
 Monitoring and optimizing your inventory levels to avoid stockouts and overstocking
 Using Amazon's inventory performance metrics to make inventory decisions
 Strategies for managing slow-moving or excess inventory effectively

Training Format:

The training program will be conducted in a virtual classroom setting with live interactive sessions led by experienced Amazon selling experts. Participants will have access to comprehensive training materials, including video tutorials,step-by-step guides, and reference documents.

Target Audience:

Module 1: Amazon Selling Basics is designed for newly launched sellers who are new to Amazon Seller Central and want to getstarted with selling on the platform.

Module 2: Advanced Selling Strategies is intended for sellers who have been on Seller Central for two to three months and are looking to expand their business and boost revenue by implementing advanced selling techniques.

Duration:

Module 1: Amazon Selling Basics: 2 weeks (4 sessions)
Module 2: Advanced Selling Strategies: 4 weeks (8 sessions)

Join us in this comprehensive training program to unlock the full potential of selling on Amazon and take your business to new heights! Whether you are a beginner or an experienced seller, our
training modules will equip you with the knowledge and skills needed to succeed in the competitive world of e-commerce.

Note: Training content and duration are subject to customization based on the specific requirements and needs of the participants