Welcome to the Mastering Performance Marketing course! In the next two months, we're going to dive into the world of performance marketing. We'll learn important strategies, tools, and tricks to make marketing really effective and get great results for businesses. Whether you've worked in marketing before or you're just starting out, this course will teach you what you need to do great in performance marketing.

Course Objectives:

1. What is Performance Marketing:

   • We'll start by understanding what performance marketing is and how it's different from regular marketing.

2. Different Ways to Do Performance Marketing:

   • We'll learn about different platforms where we can do performance marketing, like search engines, social media, emails, and more.

3. Reaching the Right People:

   • We'll figure out how to show our ads to the right people, the ones who are most likely to be interested in what we're offering.

4. Understanding Data and Using it Smartly:

   • We'll see how to use data and numbers to make our marketing better. It's like using clues to solve a puzzle!

5. Making People Take Action:

   • We'll learn how to design our websites and ads so that more people actually do what we want them to do, like buy something or sign up for a newsletter.

6. Managing Money Wisely:

   • We'll talk about how to use our budget (the money we have) wisely to get the most out of our marketing.

7. Checking How Well We're Doing:

   • We'll figure out how to see if our marketing is working well and how to make it work even better.

8. Trying Different Things and Learning from Them:

   • We'll learn how to test different ideas to see what works best, a bit like being a scientist in the marketing world!

Course Structure:

Module 1: Let's Get Started with Performance Marketing

• Week 1: What is Performance Marketing

Module 2: Where Can We Do Performance Marketing?

• Week 2-3: Search Engines and Websites
• Week 4-5: Facebook, Instagram, and Other Social Media
• Week 6-7: Sending Emails and Partnering with Others

Module 3: Making Our Marketing Better and Checking How It's Doing

• Week 8-9: Making Our Website and Ads Better
• Week 10: Understanding Numbers and Checking if Our Marketing is Working

Module 4: Let's Practice and Learn from Real Stories

• Week 11-12: Trying Out Different Ideas and Learning from Them

How You'll Be Assessed and Get a Certificate:

• Doing Weekly Fun Activities: Each week, we'll have some fun activities that will help us understand what we're learning.

• Final Project: At the end of the course, you'll plan a really cool marketing campaign and share your plan with everyone.

• Final Test: You'll have a test to see how much you've learned during the course.

• Your Certificate: After finishing everything, you'll get a certificate saying you've mastered performance marketing. Great job! Let's start this exciting journey and become a marketing pro!