Gain an understanding of search engine algorithms and how they affect organic search results and websites.
Building on this knowledge, youâ??ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a websiteâ??s search optimization.
This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field.Â
1. Course Introduction
2· Introduction to On-page SEO
3· Key Areas of SEO
4.Getting the On-page SEO Basics
5. Meta Data and Meta Tags
6. Title Tags 101
7. Title Tags Assignment
8. Meta Descriptions Help Too!
9. Meta Description Analysis
10. A Note About Meta Keywords
11. Blame the Meta Keywords Tag - Duane Forrester
12. URL Optimization
13. How to Use Heading Tags
14. Heading Tag Recommendations Assignment
15. Creating and Optimizing Unique Content
16. Critiquing a Sites Content
17. Analyzing a Website Using a Web Crawler
18. The Basics of Search Engine Friendly Design & Development
19. On-page SEO Review
20. On-Page Elements Assignment
21. Using On-page SEO tactics
If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further -Â this course is for you!
View this Course
Certified
You have 
