Week 1-2: Introduction to Digital Marketing

- Overview of Digital Marketing

- Importance and evolution of Digital Marketing

- Understanding the Digital Marketing landscape

- Setting goals and objectives

Week 3-4: Website Planning and Development

- Basics of website architecture

- Website design principles

- User experience (UX) and user interface (UI) design

- Content creation and optimization

- Introduction to Content Management Systems (CMS)

Week 5-6: Search Engine Optimization (SEO)

- Fundamentals of SEO

- Keyword research and analysis

- On-page and off-page SEO techniques

- SEO tools and analytics

- SEO best practices

Week 7-8: Pay-Per-Click (PPC) Advertising

- Introduction to paid advertising

- Google Ads and Bing Ads setup

- Ad campaign structure and management

- Ad copywriting and design

- Bid strategies and budgeting

Week 9-10: Social Media Marketing

- Social media platforms overview

- Creating a social media strategy

- Content creation and curation

- Social media advertising

- Analytics and measuring social media ROI

Week 11: Email Marketing

- Building and managing an email list

- Email campaign creation and automation

- Designing effective email content

- A/B testing and optimization

- Email marketing analytics

Week 12: Analytics and Reporting

- Introduction to Google Analytics

- Data interpretation and analysis

- Reporting and tracking key performance indicators (KPIs)

- Conversion tracking

- Final project and certification exam